Wilder + Free Beauty Company was created in August of 2022 when two salons, William James Hair & Skin Studio and Salon Euphoria merged under Stacy Love’s ownership. She wanted to take the two top salons in the area and create a brand that would inspire stylists and elevate the industry. She wants them to achieve their professional and personal dreams through their craft and know how to provide an exceptional guest experience. Stacy has been in the industry for 16 years and is passionate about growing beauty experts and encouraging them through their journey with one-on-one coaching, in addition to daily support!

Our beauty experts are thoroughly trained on our high-end products to authentically offer services that will make your daily life easier when it comes to getting ready with your hair, and be able to maintain them at home with hair care that offers the same technology to make those services more durable. From our color service to retexturizing hair and extensions! We pride ourselves in our guest experience, so our guests feel comfortable from the moment they walk in an are greeted by our front desk guest experience experts. We continue to stay up on current hair trends and techniques to offer a variety of services and solutions for all hair types. We do this with offering our staff monthly education as well as sharing our wins while working in the chair on our guests. We also listen to their feed back when we haven't met a guests exceptions and build in customized education to grow from those situations and have better results in the future.