Clean. Conscious. Beautiful — That’s why we choose Davines.

At Wilder + Free, we partner exclusively with Davines because their philosophy aligns perfectly with ours — beauty should never come at the expense of the planet. Davines creates high-performance, professional-grade products that are ethically sourced, sustainably packaged, and scientifically formulated to nourish both your hair and the environment.

Each of our hair experts takes the time to identify your hair and scalp needs, creating a customized routine tailored just for you — and evolving it throughout the seasons to keep your hair balanced, healthy, and strong.

Every Davines formula is crafted in Parma, Italy, powered by renewable energy, and enriched with botanicals that deliver transformative results without compromise. From the salon ritual to your at-home care, Davines elevates hair care into an act of conscious luxury — refined, responsible, and unmistakably beautiful. When you take home Davines, you’re not just caring for your hair — you’re joining us in choosing beauty that’s kind, mindful, and made to last.