why just exist, when you can live wilder?
Self-expression, self-confidence and self-care.
At Wilder + Free, we believe beauty is a reflection of your journey — ever-evolving, deeply personal, and uniquely yours. Your image is more than just how you look; it’s how you feel, and how you choose to express who you are or who you’re becoming.
Our mission is to help you align the two — bringing how you feel on the inside to life on the outside. Because whether you’re living on the wilder side or embracing simplicity, true beauty is about what makes you feel free.
hair
Your hair is personal — and so is our approach. At Wilder + Free, we believe beauty begins with intention. Every service is customized through expert technique, mindful care, and artistry that honors your individual style — so you leave feeling beautifully, unmistakably you.
bridal
Your final look is one of the most important details of your special day. Look back on your wedding day with joy, remembering how spectacular and beautiful you felt. Our experienced stylists are committed to providing a standard of perfection.
“Beauty lives in the moments you feel most like yourself — effortless, wild, and free.”
— Wilder + Free
product spotlight: Davines
We’re proud to carry Davines, a family-owned brand from Parma, Italy, known for its biodegradable, sustainable formulas and its commitment to offsetting 100% of carbon emissions from packaging production. Beauty with purpose — that’s the Wilder + Free way.
our favorite pick for your hair: OI
Our go-to for instant softness and shine, OI is powered by Roucou oil to nourish, protect, and smooth every strand. Think touchable texture, long-lasting fragrance, and effortless radiance — your new daily essential.
Add the OI Hair Butter conditioning treatment to your routine, and you’ll not only feel the difference — people will see it. Don’t be surprised when they stop to ask what you’ve done with your hair… and yes, we love when you send them our way!